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(Comprehensive) Test Bank for Advertising & IMC: Principles and Practice, 9/E, Sandra Moriarty, Nancy D Mitchell, William D. Wells, ISBN-10: 0132163640, ISBN-13: 9780132163644, (All Chapters Included, Full Test Bank, Download Free Sample)

Sale! (Comprehensive) Test Bank for Advertising & IMC: Principles and Practice, 9/E, Sandra Moriarty, Nancy D Mitchell, William D. Wells, ISBN-10: 0132163640, ISBN-13: 9780132163644, (All Chapters Included, Full Test Bank, Download Free Sample)  

(Comprehensive) Test Bank for Advertising & IMC: Principles and Practice, 9/E, Sandra Moriarty, Nancy D Mitchell, William D. Wells, ISBN-10: 0132163640, ISBN-13: 9780132163644, (All Chapters Included, Full Test Bank, Download Free Sample)

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(Comprehensive) Test Bank for Advertising & IMC: Principles and Practice, 9/E, Sandra Moriarty, Nancy D Mitchell, William D. Wells, ISBN-10: 0132163640, ISBN-13: 9780132163644, (All Chapters Included, Full Test Bank, Download Free Sample)



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Product Description

(Comprehensive) Test Bank for Advertising & IMC: Principles and Practice, 9/E, Sandra Moriarty, Nancy D Mitchell, William D. Wells, ISBN-10: 0132163640, ISBN-13: 9780132163644, (All Chapters Included, Full Test Bank, Download Free Sample)

(Comprehensive) Test Bank for Advertising & IMC: Principles and Practice, 9/E, Sandra Moriarty, Nancy D Mitchell, William D. Wells, ISBN-10: 0132163640, ISBN-13: 9780132163644, (All Chapters Included, Full Test Bank, Download Free Sample)

This is not an original text book, or eBook, or Solution Manual. YOU ARE BUYING A TEST BANK WITH US.

What is Test Bank (TB): Usually Contains any of this Multiple Choice Questions (MCQ), True False (T/F), Short Questions w/- or w/o answers. Instructors Used It to Make Exam Questions.

Table of Contents

Part I: Principles Endure In Times of Turmoil
Chapter 1. The New World of Marketing Communication
Chapter 2. Integrated Brand Communication
Chapter 3. Brand Communication and Society
Part II: Principle: Be True to Thy Brand
Chapter 4. How Brand Communication Works
Chapter 5. Segmenting and Targeting the Audience
Chapter 6. Strategic Research
Chapter 7. Strategic Planning
Part III: Practice: Where is Creative Headed?
Chapter 8. Creative Strategy
Chapter 9. Copywriting
Chapter 10. Visual Communication
Part IV: Practice: Where Are Media Heading?
Chapter 11. Media Basics
Chapter 12. Traditional Media
Chapter 13. Digital Media
Chapter 14. Media Planning and Buying
Part V: Practice: IMC and Total Communication
Chapter 15. Public Relations
Chapter 16. Direct-Response
Chapter 17. Promotions
Chapter 18. The IMC Umbrella
Chapter 19. Evaluation of Effectiveness